How can testing help your business?
You are unsure of how your customers feel about your product. Or perhaps you are uncertain that they are able to use it. Before you make any remedial changes, you should consider some user research to uncover any usability issues. It will be enlightening and the result will be fundamental to your next move.
We provide you with a suite of UX testing services that can help you understand how to improve your customers experience when using your digital products.
How can we help your team?
- You need to understand what customers think of your digital presence before you begin to redesign or change the product
- You have a gut feeling that the product isn’t functioning as intended and you need to know why
- Your analytics clearly show that your product is not converting customers and you want to test new user journeys
- You have been asked to create a business plan for further enhancements to your product and customer validation will help support new business cases
- You want to compare your product to your competition to see how you rank by testing it with your target audience.
What we do
Our team can help you assess how your product is preforming by using a number of UX validation techniques. We can quickly gather feedback from your customers to provide you with evidence of their views and opinions or work with your team to assess and audit existing services.
Your customers' feedback can be cruel; it can also be a thumbs up endorsement but it’s never neutral. The reality is that you cannot ignore their opinions and the sooner you understand their sentiment the sooner you can begin improving your digital presence. We identify and recruit suitable participants from our user panel to meet and discuss your product in an open forum. We arrange the entire process, moderating the conversation to ensure you get worthwhile feedback.
Testing your product with a customer, one-on-one, allows you to cross-examine and explore how they use your products. We work with your team to agree the testing criteria and then recruit target customers to undertake a usability study. We record the entire process, tracking behaviour and gathering both qualitative and quantitative feedback to obtain valuable intelligence on current issues and future opportunities.
Expert UX Audits
Do you cut the red or the green wire? With over 20 years of experience, our experts can quickly audit your product to uncover potential usability issues. We interrogate your product, examine user journeys and assess how individual elements of its usability measure up against UX best practices. This helps us to uncover opportunities to improve your product. Our team then work with your business, design and technical team to develop a strategy and plan to begin implementing the recommendations.
Device and Browser Testing
With the proliferation of mobile devices and the competitive browser landscape, your customers’ ability to access your website on several devices is now a reality. There is no guarantee that the experience will be the same across all. We test your product to help you understand how it preforms and displays on your target devices and platforms.
What we deliver
Redesigning or enhancing your digital presence in isolation is expensive and will certainly damage your business.
Our team help you to understand how your product is performing from a customer’s point of view. The long-term benefits of consulting with and listening to your customers are vital to your digital strategy. It will also give your team the confidence and evidence to build your digital presence with a user-centred approach.
Focus Groups = Customer Reaction Report
Listening to your customers openly discuss your product is fascinating. They immediately discuss what they think of your business, your product and proposition and cannot avoid comparing your business to your competition. The results are invaluable, filled with opportunities to share with your entire business as well as helping you to focus on how your digital presence needs to evolve.
We deliver the results in a comprehensive exit report that details opinions, insights and recommendations. The process typically takes 5-10 days and we manage the entire process for you.
Usability Testing = Usability Report
Watching your customers use your website is an intriguing experience. We host the consultation in our testing lab and record the entire process and you can observe the sessions in our office or sitting in your office.
The usability testing report will provide your team with details on behaviour, good and bad, to ensure you have clarity on how your product is performing. The report usually also contains success rates of the key user journeys that were tested, identifying trends in where participants got stuck. The planning, recruitment and delivery of user testing and the report are typically delivered within a 3-5 days.
Expert UX Audits = Insights Report
Our experts can quickly identify where you can improve the usability and performance of your product to improve the customer experience.We understand design and product development and therefore provide pragmatic and actionable advice to help your team hit the ground running. An Expert Audit involves examining your product and assessing its usability against a set of principles or best practice guidelines.
Our report will outline how it measures up to these usability principles. Our process combines usability, accessibility and analytics assessments to ensure we have full knowledge of your current performance. Audits can range in duration and start from 3-5 days upwards.
Device and Browser Testing = Compliance Report
With the numerous browsers including Edge, Explorer, Firefox, Chrome, Safari and the variety of phones and devices, there is no guarantee that the experience will be the same across all. We test your product to help you understand how it preforms and displays on your target devices and platforms. A device and browser testing audit details where functionality issues occur across target devices and browsers. Testing programmes are tailored to our client’s needs and can be between 5-10 days or throughout the development process.
Device and browser testing audits are tailored to our clients needs and are delivered with 5-10 days.
Our industry track record
We partner with business, marketing and product teams to understand how their digital products are performing.
We work with:
- Financial services: to test and validate their product to gain valuable insights into their customer’s behaviour and preferences
- Utilities: to understand how their customers use new tools and services and to build business cases for further investment
- Retail brands: to test customer sentiment and understand how intuitive their services are
- Healthcare brands: to monitor uptake and participation of clinical trails by patients and medical practitioners
- Governments: and public institutions to understand how citizens use their digital services
- Membership organisations: to understand how members and organisations harness and utilise their membership online
- Tourism brands: to continually test how travellers access and use their services
- Start-ups: to validate their product proposition as they scale and release new features and services