Services / Web

To maximise your website's potential, it is important to monitor and measure its effectiveness in achieving your specific objectives. Effective website analysis will enable you do just that by studying the behavior of your visitors. The information generated will provide insights to help you understand the critical factors for your websites success online.

X Communications provides a sophisticated site traffic analysis service free of charge for websites hosted on our servers. Our logging software from Google Analytics enables clients to generate detailed reports of activity on their website. Areas covered in the reports include, site visits, page views, entry and exit pages, single page visits, referrers and search engine details.

In addition to the areas previously mentioned the reports detail most common keyword and phrase searches that lead visitors to the web site, it is also possible to extract more specific information, such as users' operating systems and browser types and versions. The relative popularity of different sections of the site can be tracked based on the most popular paths taken by users through the site and the most frequently accessed pages.