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Services / Web

Xpose - Online Marketing & SEO

Digital marketing continues to be the fastest growing area of marketing spend in the UK and Ireland. Budgets...

Digital marketing continues to be the fastest growing area of marketing spend in the UK and Ireland. Budgets previously earmarked for press and TV are being redirected towards online channels. Currently 93% of people buying online in the UK say they use the internet to research a purchase before buying. Of these, 64% say that search is their "primary resource", before turning to manufacturer, service provider and retailer websites (E-consultancy, December 2004).

X Communications goal is to offer our clients true returns on their online investment. One of the key requirements of our design and development process is to ensure that Search Engine Optimisation and Online Marketing best practices are implemented from the outset in both the design and development process. X Communications have carried out in-depth research into search engine ranking criteria particularly Google and Yahoo feed search results. We will ensure that your website will be highly optimised for search engine crawlers.

X Communications particularly emphasises the following criteria with regard to page development

  1. Title Tag
  2. Description Tag
  3. Keyword Tags
  4. H1, H2, H3 headings
  5. Keyword Density
  6. Keywords positioning
  7. Alt Tags (Images and tables)
  8. Page Indexing
  9. Search engine friendly Navigation (to ensure search engine robots can index every page within the site)
  10. Page Content
  11. Text Links within page content
  12. W3C compliant code

X Communications has carried out search engine optimisation (SEO) for a number of clients including

X Communications has also been involved in running sponsored listing Google Adwords Online Marketing campaigns for

X Communications also run Web Position 4 Professional - the world's leading search engine visibility monitoring software. Web Position automates the process of monitoring search engine keyword rankings across more than 200 global and regional organic and sponsored search engines. It also provides key data regarding how your site is performing over time against your competitor's websites. Web Position 4 Professional is a key tool in helping improve your site's position for targeted keywords and also to monitor the effectiveness of your online marketing and SEO spend.

Please contact us today to see how we can Search Engine Optimise your website or if you like to run an Online Marketing campaign.