Services / Web

RSS, also known as Really Simple Syndication or Rich Site Summary is an XML-based format for distributing links to content on your web site that you would like others to use. Each area of your site that features a changing set of information is a good candidate to have an RSS feed such as news, events and press releases.

There are several benefits for including RSS feeds on your site including:

• RSS feeds are a sticky feature to encourage visitors to return to your site
• A value added service for your visitors to alert them when new content has been added to your website
• Another means of building brand awareness
• Easy distribution of online content
• Not competing against email
• Your content will be delivered to all who "subscribe"
• RSS cannot be unsolicited (unlike email)
• Customer use is growing
• Helps search engine rankings when RSS feeds are indexed and updated regularly
• Latest versions of all browsers all have increased support for RSS feeds
• Promising mobile device delivery opportunities

Contact X Communications today to discuss the benefits of adding RSS feeds to your website.