The site features information on the firm and their areas of expertise as well as a useful partner listing to allow clients to easily locate their contacts within the firm. The Knowledge section features client briefings, podcasts, and articles that McCann FitzGerald have developed, making this section of the site a valuable resource for both clients and industry players.
Content for the website is made up of data managed through a customised version of the Kentico Content Management System and data from databases within McCann FitzGerald. Some sections of the website contain pages that feature a combination of both data sets. This has been achieved by integrating the website with some of McCannn FitzGerald's internal systems and staff members from both organisations worked together to achieve the final result.